IVIS HERNANDEZ
Hair Artist + Owner | Tha Viibe + Viibe Different
EPISODES
From Rising Stylist to Building A Book & Becoming A Stage Artist
Tune in to hear Ivis tell us how he built his career that led to a full book, becoming a stage artist, launching a clothing line, and an events production business!
Key Takeaways
Ivis learned his work ethic from his father, enabling him to build his career.
By focusing on work that other people in the salon did not want to do, Ivis got clients quickly, & those clients sent him their relatives & friends!
RISING STYLISTS: Change your mindset from thinking about assisting at a salon to honing in on the foundations. Learn to do good shampoos and connect with the customer so they know and trust you. They may end up in your chair & give you incredible tips!
Only a small amount of people will be able to build a clientele right out of school. Go to a salon, get further training, and build a book there.
Becoming a stage educator before social media required being in the "in-crowd." Now, you have to build a social media following & produce good content
SALON OWNERS: a lot of stylists leave salons because they feel like they stopped growing, not necessarily b/c of money
If it's all about money & not learning or growing in other ways, the stylists will keep needing more & more until you cannot provide. Then, they'll leave for the money.
Building a Brand & Production Biz via My Hair Community & Relationships
Tune in to hear how Ivis’s community and relationships helped him build his clothing brand and production company!
Key Takeaways
Relationships and Community are some of the most important aspects of being a successful entrepreneur.
Artists and Creators need to get their work out in front of the public, and what better way than asking your community to help you? The network effect of this is so much more powerful than social media.
Developing a brand means keeping it top of mind, staying inspired, building relationships, and staying agile.
Ivis was willing, inspired, and appreciative of the relationships in his life. This incredible attitude and his creativity were appreciated by others who supported him.
Ivis spent his own money to build his clothing brand to expose it to the world. He also went to conferences, joined artistic teams, and outfitted models.
He used conferences to showcase his clothing brand, which led to so much!
Ivis says not to believe in competition with others, only with yourself and doing better
