DIANA VARVARO
School Director | Paul Mitchell the School | NY
EPISODES
Soft Skills = Successful Stylist:
Watch or Listen
Be a Visionary, Be Successful:
Watch or Listen
Systems for Success:
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Rising Stylist Challenges & Struggles, From Their School Director:
Watch or Listen
How Can Schools and Salon Owners do Better for Rising Stylists?:
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Community Conversations: The Secret to Rising Stylists:
Watch or Listen
RECOMMENDATIONS:
Read:
Be Nice or Else by Winn Claybaugh
The Grow Series 1-4 by Anthony Whitaker
Inside the Mind of a Monster by Coach Micheal Burt
The 5 “F” Words to Manifesting Your Life by Jerilynn Stephens
EPISODES
Soft Skills = Successful Stylist
Tune in to hear Diana explain the importance of soft skills and why every hairstylist needs them!
Key Takeaways
Be Nice or Else! ...you won't be successful in this industry
Everyone's life is different HAVE EMPATHY, MAKE A DIFFERENCE
When you ACTUALLY care, clients KNOW and send all of their friends!
You cannot do hair through a screen or social platform. When someone sits down for a service, you have to be able to communicate.
Know your soft skills! Seek out education, virtual or live, for more than just hair!
Be a Visionary, Be Successful
Tune in to hear Diana explain what a Visionary is and why every hairdresser and salon owner needs to know this!
Key Takeaways
A Salon Visionary is someone who has an all-in attitude, show up with passion & dedication...always say YES! (not, "What's in it for me?"
"Have two feet on the bus"; go all in with whatever company you work; embrace and embody the brand to be successful!
Visionaries are destined to be successful because they are willing to do the work....They Won't need to be told what to do, won't say its not in their job description...
Systems for Success
Tune in to hear Diana explain what systems in the salon are and why they are the top ingredient for success!
Key Takeaways
Your #1 goal is: Get the client to rebook before they leave the salon.
RISING STYLISTS: Assist, get to know the salon operations, and take advantage of education!
Salon Owners: Offer education if you want stylists and customers to stay! Write your goals down, hold yourself accountable, and have a "YES" attitude!
Rising Stylist Challenges & Struggles, From Their School Director
Tune in to hear Diana Varvaro give us insight into Rising Stylists' challenges & struggles while giving you very important nuggets of information for all entrepreneurs in the beauty business.
Key Takeaways
Paul Mitchell School Placement Leader = matchmaker for salons and their students, aka Future Professionals, aka Rising Stylists
The biggest thing Rising Stylists are thinking about is a comfortable environment to work in.
How the stylists, not necessarily the owner, treats Rising Stylists can make or break the relationship they have with the salon.
Have clear expectations and directions by having a clear chain of command or education so Rising Stylists are not confused or feel intimidated by not knowing whom to listen to or ask.
Rising Stylists are more sensitive than previous generations and require greater investment.
To increase your chances of getting an ROI on training Rising Stylists: utilize shadow days and model trials to ensure you are hiring a good fit.
Also, have them perform services while they are training.
Rising Stylists want benefits like flexibility and paid time off
SALON OWNERS: try having some short shifts and longer shifts to be more appealing to Rising Stylists.
Big companies like ULTA, JC Penney, & Sephora pitch to Rising Stylists and are able to provide benefits that the rest of the industry usually cannot.
How Can Schools and Salon Owners Do Better For Rising Stylists?
Tune in to hear Diana Varvaro share her thoughts on how schools and salons can best serve and set Rising Stylists up for success!
Key Takeaways
Rising Stylists' biggest challenge is finding a salon where they feel accepted and appreciated.
SALONS: Do a shadow day to help introduce your business, culture, and team to Rising Stylists
SALON OWNERS: Visit and speak to Rising Stylists AT SCHOOL to inform them about what it was like for you to train and build so they understand what they need to do in order to accomplish their goals.
GUEST SPEAKERS & ARTISTS are the keys to building RELATIONSHIPS for the future!
Experience is paramount and highly recommended for Rising Stylists while in school if their state allows it.
RISING STYLISTS: Nothing is easy, even if people on social media say it is. You can accomplish your goals! You just have to work hard for it!
Community Conversations: The Secret to Rising Stylists
Tune in to hear Diana and Robert chat about what they’ve learned over the last couple of years about Rising Stylists… this is a guide to understanding them for all salon owners.
Key Takeaways
Rising Stylists will ghost you if they are scared, feel uncomfortable, or detached from you, your brand, or your team.
Constantly checking in with your Rising Stylists and team members is imperative to retaining them. This builds buy-in to your brand and is the glue that keeps the team together.
Salon Owners: Break down your training program for transitioning Rising Stylists from Apprentice to behind-the-chair Stylist to attract more interest. Systems, systems, systems!
The secret to Rising Stylists is to be nice, organized, willing & able to have conversations around work, and pay different from previous generations.
If you do not want to "hold their hand" or have a play-by-play for their work and training, they will likely not stay with you.
You may have to teach Rising Stylists things that you think should be common sense or come naturally. This is not unique to you, and you should not get frustrated...just accept this fact or deal with a ton of turnover until you find the "right" one.
