IVAN ZOOT
Author + Educator + Barber + Serial Entrepreneur | IvanZoot.com | IL
EPISODES
How I Built My Businesses & Broke World Records:
Watch or Listen
How & Why I Author Books to Help You Build Your Business:
Watch or Listen
RECOMMENDATIONS:
Read:
Be A $100,000 Haircutter (My Book)
FREE! 100 x 100 (My Book)
The Professional Haircutter’s Pricing Playbook
Raise Your Haircut Price Audio Book
Bigger Busy Barbershop
More Books and Workbooks to Build Your Business
Online Academy:
$100,000 Haircutter Academy
EPISODES
How I Built My Businesses & Broke World Records
Tune in to hear Ivan’s experience and formula for success and breaking world records!
Key Takeaways
Our business is not about haircuts!
Haircuts don’t matter!... It is all Sales!
When I interview stylists, I score them, each, on a scale of 1-10 on “technical abilities” & “people skills. Their score must add up to 12 to get the job.
Personality may be more important than the haircut you give.
I worked at a salon while in school, and I earned my way to behind-the-chair stylist.
To upskill myself, I worked at a low-price, high-volume chain salon, which taught me a cutting system.
I learned cutting, training, and managing before I opened my own shop.
Broke multiple Guinness Book Of World Records on Haircuts; listen to hear which ones and how!
I developed a system, practiced and trained for a year, then executed it.
How & Why I Author Books to Help You Build Your Business
Tune in to hear Ivan share how to become an author, why he became an author, and all of the benefits…don’t forget to check out his books, too!
Key Takeaways
Authoring, publishing, and selling content, especially books, has changed dramatically, making it easy for anyone to become an author.
Being an author lends you authority and helps establish and grow your brand and impact.
Ivan wrote a daily guide for a whole year to become a $100k hairdresser.
Get your FREE copy of Ivans Book 100x100 to help you gain 100 new clients in 100 days, guaranteed! Go to IvanZoot.com and click on the title and use the discount code!
Leave your cell phone in your car during the day to build a better business, deliver a better service and make better connections.
Remember, our business is low-tech and high-touch.
Very little, if any, data backs up the claim that social media builds your book better than word of mouth and reviews. Data only shows that it is an integral part of a marketing strategy.
Clients that come from social media may tend to be looking for the hottest look, salon, barbershop, or stylist. This is not the persona of a long-term client; beware!
Know your numbers, discuss price increases with clients and colleagues, and just make sure you are using data to make smart decisions! (See Pricing Playbook for a guide)
