MICHAEL COLE
Beauty Business Jedi
EPISODES
Assessing The Rising Stylist Landscape:
Watch or Listen
Tips on Hiring Rising Stylists & GenZ:
Watch or Listen
RECOMMENDATIONS:
Read:
The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer
EPISODES
Assessing The Rising Stylist Landscape
Tune in to hear Michael Cole share his experience and assessment of rising stylists entering the workforce!
Key Takeaways
Rising Stylists are not intimidated by the business conversation.
Compared to previous generations, the vast majority of hairdressers did not want to talk about business because they didn't want to take away from the craft or the art.
Schools are now having students build their social presence during the foundations/fundamentals portion of their education.
Rising Stylists, while students in school, vet the salons they want to work at before ever inquiring to work there.
Rising stylists bring opportunities for salon owners, but they must manage the fact that their older stylists may not be able to grasp new ideas for building and branding.
Rising Stylists want the flexibility to build their books however they want.
SALON OWNERS: You can look at the new generation as a dilemma or an opportunity. Will you adapt and see the value? Or will you complain and see the problems?
Tips on Hiring Rising Stylists & GenZ
Tune in to hear Michael Cole explain how Salon Owners should consider adjusting their business for success with the new generation!
Key Takeaways
Some, if not many, of the old ways of building a book or business, are not as relevant and maybe even irrelevant.
Stylists can check out salons by hanging out in their digital space. There is a lot to find out about a business online in their search results, reviews, pictures, videos, website, career path opportunities,
SALON OWNERS: be very clear and concise with a measurable apprenticeship/training program to grow onto the floor; this builds trust and accountability for you and your team
Have Rising Stylists speak to their future instructors before hiring them and convey to them the investment of a "graduate program" (aka apprenticeship program) will ensure greater success. This should help getting over the mandatory training conversation during interviews.
Give Rising Stylists an "opportunity day" to build their own clients and show you and other leaders how well they do and where they need help. This will keep them happy because they will feel the independence of being a stylist and building a book while they are assisting and training.
Stay hiring and always have another stylist ready to step up when people leave you un-announced
