OLIVIA THOMPSON
EPISODES
How I Became the Hair Industry’s Social Media Queen:
Watch or Listen
My Top 3 Hacks to Build On Social, in Feb 2023:
Watch or Listen
RECOMMENDED CLASSES
Grow Your Social Media
Social Audit
Educate with Influence
EPISODES
How I Became the Hair Industry’s Social Media Queen
Tune in to hear Olivia ( @omgartistry ) share how she built her nationally recognized brand!
Key Takeaways
With no money and not eligible for financial aid, persistently asking for help resulted in a grant from hair school.
Giving the gift of education is a lifelong endeavor -- Olivia had 3 jobs while she was in school.
After taking a social media class in the early days of IG, the deficits that class had gave her the idea to start teaching social media.
Being a pioneer in any new trend or technology could be a waste of time if the trend or tech goes nowhere. If it works out, the return on your time investment could be huge.
Mentors help keep you moving forward and guide you along your career path.
On slow days early in Olivia's career, she would go to local stores and ask them to come in for a makeover and capture the whole experience. Tell them to come hair and makeup ready and do not do it for free! 50% discount only.
The Keys to my success: consistency, discipline, self-awareness, and time-blocking your schedule.
Consistency = mental fitness (need to know where I will be and what I am doing all day everyday).
Olivia's scheduled events and todos are non-interrupted, phone on do not disturb.
Olivia is now doing prosumer content for the consumer that the pros love.
Chase your passion for sustainable effort in your career.
My Top 3 Hacks to Build On Social, in Feb 2023
Tune in to hear the Social Media Queen share her Top 3 Social Media Hacks (Feb 2023)
Key Takeaways
Instagram has videos on how to create content, how to grow, and even on their algorithms…all on Instagram itself!
Based on your consistency and engagement of your stories, IG will use this data to delegate how your photos and videos will show up in the feed.
Use questions, polls, location, and hashtags on your stories to enhance engagement!
Direct Messages count as engagement
Pitching someone? Trying to get a job somewhere? Use the 'Close Friends' function to get specialized content in front of big names AND push your content up in the feed!
Be consistent in posting, it is literally, the most important and easiest thing you can do!