SCOTT MOON
Founder, Salon S.O.S. | www.SalonSOS.ca
EPISODES
Customer Experience Revolution: Tech's Vital Role in Salons
Tune in to hear Scott deliver you valuable information on how and why to adopt tech in your business NOW!
Key Takeaways
Scott is not a service provider but has worked in marketing for a top manufacturer of beauty products and as a general manager for a top color line in Canada.
In Scott's past, he has helped stylists and salons with their business with a marketing focus...now he is working directly with salons and stylists.
After experiencing the gratitude of a salon owner whom he had helped during all of his work with L'Oreal, he went out on his own!
Build and leverage your network to start your own business...in that order! It's all about relationships!
Salon SOS is designed to be affordable for website creation, management, SEO, social media work, and a salon loyalty app
Focusing on building relationships will help elevate your clients' loyalty and likelihood of referring others!
Online booking is what customers want, and 25% of the industry is already using it... despite your reasons for not adopting it!
With online booking comes digitization of their experience, which enables so much more connection with each customer!
While customers are in your chair, film yourself styling their hair on their phone, and see them feel better about styling their own hair...and they are the star of the show!
SALON OWNERS: If you want to attract stylists into the future, digitize your customers' experience and systems because the new generation does not want to work for dinosaurs. You gotta be on top of your tech game to attract these Rising Stylists.
INDEPENDENT STYLISTS: You are your own business, not just a hairdresser. You will need to stay on top of business education and deal with the constant need for new clients! Technology can also help with enhancing the customer experience and increasing efficiency, which gives you more time to focus on your business and new client acquisition
RISING STYLISTS: Help the industry and salons push the envelope! Collaborate and lead Salons and folks that are behind the time and with vast deficiencies in their use of tech; they/we need you!
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New Client Traffic is Going to Tech Savvy Salons; Level Up Now
Tune in to hear Scott tell you why and how to set yourself apart and level up your customer experience!
Key Takeaways
Consumers are already online looking for reviews, bookings, and other information regularly; they want the same from you.
Utilizing technology in new ways elevates their experience and gives you a current and cool effect that differentiates you.
Picking a booking software is a very personal thing. Each salon has different needs, so there is not just one platform for everyone.
Functionality:
Online booking should sync with your Google or other personal calendar(s) for easy updating.
Booking steps need to be easy, but information needs to be available
You must have automatic confirmations and reminders to the guest; some have the ability to customize the message, and some have the ability to require a client to confirm by clicking or texting back before their appointment date
You want an automated message soon after their appointment to tell them to rebook and/or write a review
You want your online booking system to be able to remember your clients’ nuanced needs
Pre-Visit Consultations: Consult with them before you book so you properly book them for the services they want.
Use your downtime to reach out to clients who are coming in just to say, "Hey, I was just going through my schedule and saw that you have an appointment booked. I thought I'd check in to see if you would be making any changes. If you are, I want to ensure we have enough time to do something new. If you want to see some of my latest inspiration, here is a link ... or if you have some pictures, I'd love to see them!"
If you are not currently charging for virtual consultations, ask your clients for feedback and run a test/pilot.
There is no "one-size-fits-all" solution; get used to designing a strategy, piloting things, & getting feedback before implementing it in full.
