CLAIRE MONROE
Hair Designer | Virtual Assistant | Consultant | Claire Monroe Hair Co.
EPISODES
Suite Success: How I Grow My Clientele with Email:
Watch or Listen
WAY Bigger Than You Think: Importance of Email in Your Biz:
Watch or Listen
RECOMMENDATIONS
Books:
The Four Agreements by Don Miguel Ruiz
The Big Leap by Gay Hendricks
Atomic Habits by James Clear
True Color by Tracey Cunningham
Online Classes:
She Nets Worth with Lindsay Mayuga
Salon Quartlery with Lexi Lomax
Pre-Visit Pathway by Hunter Donia
Website:
www.clairemonroehairco.com
Courses:
Elevated Email
20% off for listeners:
Hairschool 2.0
(a course for newer stylists to help navigate looking for jobs, what to ask in interviews, how to set yourself up for success starting out, and how to track their numbers)
EPISODES
Suite Success: How I Grow My Clientele with Email
Tune in to hear Claire tell you why social media is not as important as email in growing and managing your business!
Key Takeaways
Claire has worked in a suite, a small town, a salon, and a big city!
Right before COVID, Claire became independent, renting at a studio, and then COVID-19 caused her to go to a suite!
Suite owners have to do cleaning, hair, bookings, marketing, etc...it can be very overwhelming!
Using email enabled Claire to manage her clientele and stay connected, more so than Instagram.
Instagram is not going to get you the engagement that emails will.
Suite vs. salon stylists should consider reducing their administrative work by focusing less on social media and more on connecting with customers.
Create an email system to stay connected. Start with a welcome email with location, directions, getting to know you, and other things to know.
Make sure your pricing is correct; it will likely differ from a salon.
Schedule a day to handle your business, laundry, marketing, and admin time per week...you are a business owner now; you have to work on your business and not just in your business.
The extra day gives you wiggle room to handle clients if you cancel on clients at the last minute.
Take time for yourself, enjoy your life, and feel confident in working with systems in place to help you manage your business; email is a must-have!
WAY Bigger Than You Think: Importance of Email in Your Biz
Tune in to hear Claire tell you why you better not sleep on email marketing...engagement is 5x higher than IG.
Key Takeaways
IG engagement ~1%-4%
Average Hairdresser Email Open Rate ~20%
Email enables you to identify who saw your important messages about anything from price increases, promotions, or your travel plans! Then, you can reach out to those separately if you want/need to to make sure they get the message.
Every business should consider having multiple forms of communication and marketing, and one of them should definitely be email...+ The engagement rate for email over IG is 5x higher!
Claire recommends against providing a coupon or discount to incentivize clients to sign up for your email list. Instead, give them advice or educational content that provides value, not just a discount or a sales pitch.
Do not sell every time you send an email; sometimes, you must give value and create excitement about yourself and your brand.
Claire recommends and helps you understand how to use Flow Desk and develop your email marketing system.
Email marketing doesn’t have to be more than 1x month as long as you are consistent.
Integrated email marketing systems (the ones that come with your booking software) tend to have design issues and are not as powerful as separate systems like Flowdesk
Ideas for emails:
Make a tutorial video on social media and then send it via email
Short email about a new puppy or a team member or yourself had a baby
You or a team member had a life event
Monthly newsletter
New team member
A new restaurant or cafe near the salon opened
Consistency is the name of the game
Lived in looks = not seeing clients as much which might = they forget to book their appointment; stay top of your clients’ minds with regular communication...email is one of the best forms!
