SAMMI HEFFRON & ROBERT HUGHES
Robert Hughes | Host + Stylist
Sammi Heffron | Marketing + Community Engagement
The Hairdresser Strong Show
HairdresserStrong.com | DC
EPISODE
100 Episodes Anniversary!
Who We Are, Where Are We Going, & What Have We Learned?
Tune in to hear the HairdresserStrong.com team share what they have learned and where they are going after celebrating 100 episodes!
Key Takeaways
Thank You to All of our guests!
Thank you Tony & Corey !
Thank you to all of our listeners!
Community Engagement is the answer to all of our challenges! Both in your industry and with the local government!
Don’t Fear Failure; this keeps you from ever accomplishing anything!
Set yourself up for success by asking for help!
Asking for help is not a sign of weakness but a sign of self-awareness.
Stop getting ready to get ready!
We believe the relationship between employers and employees is changing.
We believe that expectations, culture, and technology will evolve our current business models and/or create a new business model for the industry!
EPISODE
premiereORLANDO 2023 Recap & Takeaways!
Tune in to relive the premiereORLANDO 2023 conference! We share our takeaways and expo floor interviews with your fellow beauty professionals on trending topics in the industry!
Key Takeaways
Niki Trowbridge
Tie everything to performance via data
Set up your systems to make everything measurable:
flexibility
Commission
all benefits should never be handed out, but earned
All leadership compensation should be tied to performance AND team input
Destroy The Hairdresser
Understanding the different types of clients will help you provide the best customer service
DTH believes the future looks like:
No Tipping
Hourly pricing
Commission Salons
No Prebooking
Absolute Flexibility
No non-competes
Stephen Gomez
None of it will work if you are getting in your way of what may or may not happen\
Strengthen Your Brand Message
Maximize Your Marketing Budget
Plan & Execute Promotions
How to increase marketing effectiveness: elevate brand deliverables, adhere to a budget, analyze strategies, plan and execute
Niki Smith a.k.a. Knowledge by Niki
Life Beyond The Chair was all about exactly that.
Think about where you want to be, and you must have a plan, or you will not be able to even start your transition from behind the chair or retire…
Set a goal to reverse engineer from, AND REMEMBER, YOU CAN CHANGE YOUR MIND! You cannot start a plan without a goal, but this is not set in stone. This is so you can get started!
@Hairdustry, Your Day Off Podcast
Lexi Lomax
Conventional pathways are not necessary to finding success in business.
Team building inside of booth rental salon with super short-term leases…as short as 1 or 2 weeks.
Maintain your flexibility to run your own business.
Jay Majors
Building yourself up, despite the challenges that you have in life, is imperative
Stay focused on your goals
Only compete with the person you were yesterday, not with others
If you want to start a conference/hair show, start super small and grow until you are bursting at the seams, then change venue. Repeat…
Ashlee Norman
Family and/or a strong support system are so important for success.
Family Rearing: Your kids are on your time; you do not have to give up your goals because you are worried your kid needs to have a strict schedule.
Drive and motivation only get you so far; hard work and consistency are imperative to accomplish your goals.
Make sure you love the social media game or the traveling if you pursue those avenues. You will not be successful unless you LOVE IT!
Joel Torres
Find balance and enjoy your life in between the grind.
Make sure you love the social media game or the traveling if you pursue those avenues. You will not be successful unless you LOVE IT!
Being a trendsetter means looking within and being bold, and sharing with the world your ideas and creations…others will follow.
How do you say BaByliss?
we walked around the conference and asked people how they say it…you have to watch the video to enjoy this point!
Expo Floor Interviews! We asked your fellow beauty professional to answer a few questions on the most trending topic in the industry, and there was a lot of variance!
The topics included: Boundaries, Pricing, & Hustle Culture…amongst others.
Check out the video to hear what your fellow beauty pro had to say!
