SAM VILLA
Co-Founder and Chief Creative Officer, Sam Villa | Global Artistic Ambassador, Redken
EPISODES
Becoming a Legend: Education, Hard Work, and Relationships:
Watch or Listen
Sam Villa on Customer Service and Delivering Value:
Watch or Listen
RECOMMENDATIONS:
Sam Villa Classes
EPISODES
Becoming a Legend: Education, Hard Work, and Relationships
Tune in to hear Sam tell his story of building an industry-renowned career and his advice to stylists trying to build and sustain their businesses.
Key Takeaways
The key to growth in this industry is education!
Sam Villa was inspired to get into hair because his dad was in the industry.
Going to shows with his dad while he was coming up as a stylist, Sam wanted to be on stage with the other platform artists.
If you want to be on stage, know that there may not be as much money in it as you might think. Focus on your why or your purpose. If this is your goal, pursue it; just know all the information.
Mentorship and Apprenticeship is an incredible way to upgrade what you learned at school. Find a salon that fits your needs and has a robust and comprehensive apprenticeship program.
Your ability to communicate will help you build wealth.
Relationships with colleagues, family, and clients will provide the support, confidence, and income you need to achieve your goals.
How you make a person feel (their experience) is more important than the hair.
Focus on your purpose, and the money will follow.
Create an experience for people where they want to come back. Do they want to laugh, chat, chill, or do something else? Get to know your clients and make it about them, not just your work.
Go above and beyond to make your client happy and ensure they are able to style their own hair with a customized video for them that you record while they are in your chair.
Sam Villa on Customer Service and Delivering Value
Tune in to hear Sam’s guide to delivering value and achieving success behind the chair!
Key Takeaways
Communication builds wealth: money, spiritual, etc
Add Value:
Educate customers on retail, "Tell, Don't Sell", it’s about value and education, not about selling products
Your body language + word choice + tone = communication; consider all this in your interactions with customers
Don't do whatever the client wants without educating them on the maintenance and other red flags
Product is not an option; it is a necessity...I could care less if they buy the product...“my attitude is not sell, my attitude is tell... I've embraced it as part of my professional responsibility."
Communication and Connection between owner and stylist is important: in today's world, owners need to listen to their team's needs vs their advisors and your personal needs. Find success by including your team in the development of policies and procedures.
THINK:
T- Is it true, or are you just making something up to build followers?
H- Is it really helping someone?
I- Is it inspiring, or is it creating issues?
N- Is it necessary?
K- Is it kind?
RETAIL: make it interactive, and don't just educate your customers on how to use products based on the directions on the back; show them how to use them in ways that are "outside of the box"
Word of mouth is more powerful than social, so wow your customers through communication and education.
